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Why choose our franchise

The Athlete’s Foot offers a robust, turnkey franchise system that ensures franchisees are integrated, trained and operational quickly, and with confidence. Our franchise community is highly cohesive with consultative engagement from the Support team. We share a vision for delivering a consistent and compelling product to our customers. It’s a model that’s working and there are a number of reasons why:

A unique market position

Most athletic footwear manufacturers and retailers market to a male skewed fashion-conscious and high performance ‘youth segment’ (14 to 24 year olds). At The Athlete's Foot, our brand is built around the importance of fit, and we have the ability to target numerous customer groups through various stages of their lives including school, fitness and healt goals, work, leisure and specialist or medical fits.

Similar to a finger print, no two customer's feet are the same and we have always recognised and invested in providing the right fit for each customer. Our exclusive FITZI® technology is the world's most comprehensive fit analysis tool that is exclusively available at The Athlete's Foot.

The Athlete’s Foot sells solutions rather than shoes, so we can maintain a ‘full price’ offering in our stores most of the time. We rarely engage in price wars or aggressive discounting.

Impressive growth and performance.

As a franchisee, you want to know you have the best possible chance of succeeding, and our record speaks volumes.

For many years, our average store sales growth has outperformed both the market sector and speciality retail in general.

Since July 2006, The Athlete’s Foot has averaged annual sales growth of around 6% (on a like for like basis).

This table shows historical store numbers and sales growth of Australian stores (on a comparative store basis) for the last 4 financial years.

  2012 Actual 2013 Actual 2014 Actual 2015 Actual 2016 Actual
Number of stores at
end of year
146 147 150 147 147
Comparative store
sales growth
-1% 4% 3% 1% 3.5%

With some franchise systems, maturity leads to complacency and a lack of growth, but clearly this is not the case with The Athlete’s Foot. We are a mature business with a spring in our step.

A history of stability.

The Athlete’s Foot has been franchising for more than 30 years with thriving stores in every Australian state and territory. This gives us a powerful insight into what it takes for a franchisee to be successful. It also gives you an assurance that the brand, systems and process are mature and robust.