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FitFlop, believe that when your feet feel great, you FEEL LIKE YOU can DO anything. In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in the first FitFlop sandal. Now the newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) offer an even wider range of silhouettes. Over twenty million pairs have been sold since FitFlop first started making shoes. Shop online or find a store near you.*

*Range may vary by store.