Since its inception in the 1900's as a supplier of arch supports to Boston’s police officers, New Balance has been concerned with the needs of the ‘everyday’ athlete. That means the person who runs to work, or walks at work, the fun-runner or the marathoner. New Balance knows shoes can be the difference between exercise being a pleasure or a pain, so offering multiple widths is a priority. It’s something lesser manufacturers see as expensive and unnecessary, but to many runners, it’s a deal-breaker. The New Balance approach aligns perfectly with ours at The Athlete’s Foot - they know that great performance is impossible without perfect fit. It’s worth going a bit further to get it right. Shop online or find a store near you.*
*Range may vary by store.
WHAT'S NEW WITH NEW BALANCE