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At The Athlete’s Foot, we understand the value of a great fit. It’s extra support on your run. A softer landing at the gym.
It’s freedom to explore the world how you want.

Our MyFit system is designed to ensure that whatever you want to do, you’re wearing the right shoes.

It all begins instore. Our MyFit experience brings together leading technology and shoe expertise to find your perfect fit.

Step into the zone to take advantage of:

Step across 4000 sensors that map your foot from heel to toe.

Your stride is filmed and its unique motion identified and analysed.

We then apply our shoe expertise and knowledge of biometrics to find your perfect shoe.

The result is the perfect fit that’s tailored to your feet, and the activities you do.


Our MyFit Pod makes any shoe smart. Simply clip it on to start collecting data and insights. No buttons, no GPS, no charging.

Track eight foot-based metrics plus distance, pace and time to take your run to new limits.

Every time you shop, you earn. MyFit Rewards gives you one point for every dollar spent. Reach 300 points and you’re automatically sent a $30 voucher. 

By joining MyFit Rewards, you also gain access to member only offers and events, a no charge waterproofing service and exclusive competitions and giveaways.