Our MyFit Blog aims to engage and inform so that we can collectively empower everyday athletes to better their best with every run.

Active Living™ with Lorna Jane

About Lorna Jane

Over thirty years ago, Lorna Jane Clarkson was an Aerobics instructor in Brisbane, Australia. Frustrated with the boring and unflattering workout fashion of the 1980s, she took a pair of scissors to her favourite swimsuit to discover how it was made, and so the first ever piece of Lorna Jane Activewear began to take shape. Lorna’s Aerobics students took notice of her designs and started asking for custom orders. Soon, overwhelming demand led to opening the first Lorna Jane store. Now with over 180 stores across Australia and the United States, as well as stockists in Europe, the UK, Asia and The Middle East, the brand has ignited a global movement embraced by hundreds of thousands of followers.

Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening, and leading the way in product design and the normalisation of wearing Activewear everywhere. Today, the brand stands for so much more than Activewear. At Lorna Jane, their mission is to empower you to live a life that you love through Active Living™ and the daily practice of Move, Nourish, Believe. Being healthy does not have to be about finding more time, eating less, or trying to look like anyone else. We are here to make you feel good about where you are right now, while cheering you on to become a fitter, faster and stronger version of yourself! We are driven to design the best Activewear on the planet, so when you put on your Lorna Jane it transforms the way you think and how you feel about being active.

Active Living™ Technology & Design

Designing for Active Living, we continually research and develop new pieces that will evolve activewear into the future. Our key fabrics, all moisture wicking and breathable, shrink and fade resistant, with 4-8 way stretch, include:
  • Nothing 2 See Here™ - Our trademarked Nothing 2 See Here™ Fabric is designed with proprietary light-blocking interlock technology that assures maximum coverage. You can downward dog and deadlift with nothing but confidence. Try the New Booty Support Full Length Tight or the Amy Phone Pocket Bike Short.
  • LJ Excel™ - a high-performance fabric exclusive to Lorna Jane. Get the feeling of cotton with the benefits of advanced synthetic fibre technology. Enjoy compressive properties for the ultimate support to aid in muscle recovery. Try the Sammy Sports Bra.
  • Eco – Our Eco tights are made from recycled Polyester so they are not just great for your workout, they’re good for the planet too! With their buttery soft feel, zero transparency and incredible support and performance – you would never know there’s approx. 10 plastic bottles go into each pair.
  • LJ Cloud – our softest fabric yet! LJ Cloud has an airy, soft to touch (cloud like!) feel with a subtle suede texture finish. This super soft fabric also delivers on the moisture wicking and anti-pill properties you would expect from Lorna Jane, so don’t be surprised when it quickly becomes your new favourite.

Shop all Lorna Jane or discover our full range of activewear online.

Active Living™ with Lorna Jane
Posted on 06-07-2021
By TheAtheletesFoot
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