Hoka One One
Hoka One One's main focus was to design shoes that can make them run downhill faster on rugged trail terrains. Jean-Luc Diard and Nicolas Mermoud co-founders of the brand wanted to bring the feeling flying to running and their method of consistent designing and testing each model is their constant pursuit to better running.
Hoka shoes incorporates premium lightweight cushioning and fabrication to endorse the idea of fast running. Their unique design of the active foot frame embeds the foot for integrated stability within the shoe whilst the composition of the J-Frame combats over-pronation whilst delivering a lightweight cushioned ride which is what Hoka One One are all about.